K-beauty

The K-Beauty Craze: Why Americans Are Obsessed with Korean Skincare

Introduction to K-Beauty K-Beauty, or Korean Beauty, represents a transformative approach to skincare rooted in South Korean culture and aesthetics. This phenomenon encompasses not just a distinctive range of skincare products, but also a comprehensive philosophy towards skincare rituals, emphasizing hydration, protection, and prolonged skin health. Over the past decade, K-Beauty has captured the interest…

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